ESA announces a 2 days training proposed in English to managers and more specifically to Marketing and Sales Managers by SESAME Management Solutions, the training and consulting department of ESA.
Dates: November 12 - 13 2008 (9am - 4 pm) Registration Deadline: 2008, November 5th
Objectives
The objectives of this seminar are to familiarize the participants with the Customer Relationship Management (CRM) principles to be more efficient in creating a link between a brand or a company and customers.
Target
Top Managers, Marketing managers and Sales Managers.
The speaker
Nadine BARBIER is Professor of Marketing at the Arab Academy in Cairo (Egypt), at ESA- Beirut and at ISM (Paris Superior Institute for Marketing). She has created the first professional Master program in Europe on CRM in 1999.
Rates
Rates
External participant
$ 715 VAT included
ESA alumni
$ 605 VAT included
These rates include the two days training participation, the course documents, the Coffee breaks as well as Lunches at the Avantage Café-Club.
INFORMATIONS GÉNÉRALES
