I am always impressed by the talent I find on the MBA programme at ESA Beirut. The programme attracts a committed and articulate group of business professionals with a strong commitment to achieving success. There is an optimism and determination that leads to rewarding class outcomes.
As an Affiliate Professor of ESCP Europe and former senior manager in global marketing and advertising practice, I enjoy the opportunity to share an international and multi-cultural viewpoint on the topics of brands, marketing and communications. This leads to fascinating discussions in class and the exchange of fresh learning on both sides.
My particular interest is in ways of promoting innovation and creativity in a functional business environment, enabling companies to grow and prosper by developing distinctive strategies.