Certificate in Digital Marketing

Introduction

The ESA Digital Marketing Certificate is designed to help you make your digital and social media platform the most powerful tool of your marketing strategy.

A three-module program that will allow participants to understand how disruptive social technologies are impacting the consumer and transforming the marketing model.

The program will allow participants to understand how to design an efficient user experience. The newest available tools for E‐marketing services in addition to methods to harvest data to measure and evaluate performance and ROI will be covered during the program.

The final part will be focused on digital corporate communication and crisis communication as they are the key to develop and preserve the company’s reputation by building strong ties with key targets, such as the media, the influencers, the academics, the employees, the local communities and other stakeholders.

Program Content

The modules take place at ESA from 9am to 5pm
Module 1: Marketing in the Digital Age | 10 - 11 October 2019
Module 2: Digital Marketing: Strategy, Tools, Implementation and Measurement | 13, 14 and 15 November 2019
Module 3: Digital Corporate Communication & Digital Crisis Communication | 16 - 17 December 2019

Submission of applications: 27 September 2019 at the latest

Fees

Regular rate: USD 2,100
Early bird rate: USD 1,890 available until 7 September 2019

Contact

For further information please contact, Michèle El Khoury
T : 00 961 1 373 373 ext: 1141
C : elkhoury.m@esa.edu.lb