Certificate in Digital Marketing

The ESA Digital Marketing Certificate is designed to help you make your digital and social media platform the most powerful tool of your marketing strategy.

A three-module program that will allow participants to understand how disruptive social technologies are impacting the consumer and transforming the marketing model.

The program will allow participants to understand how to design an efficient user experience. The newest available tools for E‐marketing services in addition to methods to harvest data to measure and evaluate performance and ROI will be covered during the program.

The final part will be focused on digital corporate communication and crisis communication as they are the key to develop and preserve the company’s reputation by building strong ties with key targets, such as the media, the influencers, the academics, the employees, the local communities and other stakeholders.

Key Dates

Module 1 : 18 -19 October 2018 

Module 2 : 14-15-16 November 2018 

Module 3 : 13 -14 December 2018 

For more information, kindly contact ESA Executive Education : 00961 1 373 373 ext. 1141